Trends for corporate website
In our designs we often apply a Material Design in combination with the trend minimalism and brutalism. Of course, the counter-hanging trend of real Brutalism is also negotiable.
The design style Material Design leads to modern, sleek designs in which there is room for depth, layers, shadows and animations. It ties in with Minimalism Brutalism. The time of ‘flashy’ web design full of decorations and frills is over. That only distracts from the conversion. A counter-trend is true brutalism (bold color schemes, graphics and fonts), which suits corporate websites less, event and artist websites more.
AUTHENTIC PHOTOGRAPHY AND VIDEO
Applying custom, professional photography ensures that your business is properly showcased. A picture says more than 1000 words. While images say more than 1000 words, for video this may be tenfold. Video backgrounds grab the visitor’s attention. In combination with parallax scrolling, the website becomes more dynamic and innovative. With this effect, the visitor gets more of an experience on your website.
ASYMMETRICAL LAYOUT, DUOTONE AND PRONOUNCED TYPOGRAPHY
Three possibilities we look at during design are an Asymmetrical layout, Duotone and typography.
A broken grid or asymmetrical layout is a trend that immediately catches the eye. An associated trend is to use natural and streamlined shapes. They give the illusion of more flexibility. A duotone image is similar to a black and white image, only with different colors. Duotone images are often visually impressive, form a unity and ensure that the images do not clash with the rest of the website. Finally, a bold or outspoken font gives your brand personality and creates the right atmosphere. Particularly with a minimalist design, distinctive typography makes the difference.
ONELINERS, FAQ, CHATBOTS AND CHATBOXES
A corporate website often contains a lot of information. A lot of text scares readers off. The trick is to provide complete information with as little text as possible. Eye-catching one-liners and headings. Treat subjects in a clear manner in the form of a question with Frequent Akst Question (FAQ) boxes. A new FAQ trend is chatbots on the site, whether or not combined with an online chat box. A chatbot is an automated interlocutor. Want to know more about your website? Contact us right away: