Mask QP clothing
Footballer Quincy Promes had for years the dream of starting his own clothing line. In 2019 the time had finally come, and Quincy Promes started the clothing brand Mask QP with his team of enthusiastic fashion fanatics. Team Mask QP was looking for a creative agency that could realize their dream and create the online presence. The goal was to connect all channels cross-media and to bring the brand, Mask QP, to life.
The web design and development team have jointly developed a concept based on a UX research into the target group and the trends. Based on this research, the design process and the development of the webshop have started. The Mask QP team’s wish was a responsive web design that works excellently on desktop, mobile and tablet. User-friendliness was number 1. The site is also multilingual so that the international Quincy Promes fan base can shop without worries.
During this process, a concept is developed and a complete presentation is made with the elaborated concept. After it has been approved by the customer, the creative process and direction starts. This consists of: fashion styling, make-up, studio design, location scouting, and full direction and production of photo and video shoots. Our in-house photographers take care of the complete post-processing of the content for social media and the webshop. After these photos are ready, online and offline content is created by our visual designers.
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After research, our creative marketer has developed a complete content strategy. In addition, a monthly media planning and a content calendar is made, filled with the beautiful content and catchy copywriting, which is made by the content creators. In addition to media planning, our marketer develops various online and offline campaigns and promotions for Mask QP. Think of advertisements and newsletters to bring the brand to the attention of the target group. At the end of the previous month, a content report is sent to the customer, to give the customer insight into the monthly figures.